Website Design and Prospective of International Marketing
One of the first major problems or the tasks for a website owner who is thinking to market the website globally is the language barrier. It is obvious that there is no language that is accepted universally, though 50% people, who access Internet, do know English. However, it is becoming more or less apparent that in the coming years, Asian languages are going to dominate the virtual world, which is due to the sheer number of users that these countries are producing. It becomes obvious, then, that to go global, you need to address global demands of the Internet users from different parts of the world. Therefore, knowledge about the language, culture, preferences, and other local factors are also a part of Search Engine Optimization campaign that you need to adopt.
The web owner must realize that the product or the service that you sell pretty successfully in one region, will find limited or very bleak interest with the users or other countries, just because you are not able to tell them what it stands forforeign languages always have limited impression on the minds of any country. So, Internet wizards stress on the need of developing multilingual websites that can dilate the message for better understanding of a regional Internet user.
But translation is not the panacea
We must understand that language translation cant not solely serve the need of appeal that your website needs to lay forthcultural and linking of the users are also important and you need to address them, potentially! It must be understood that website Design offers a wide array of features, and different countries have different styles in Designing the website. Some of these features that differ across the cultures are:
Graphics and features
Technologies used as Flash, Java, Shockwave, AJAX, etc.
Layout and the stuffing of webpage
Bandwidth that is needed to browse the site
Almost all the search engine optimization companies are aware of these factors and you should choose the one that provides comprehensive coverage for these aspects. You need to make sure that you understand and comprehend fully the likes and dislikes of the regional users, and address them through the presentation of your websites. Search Engine Optimization can provide you ranking but not the leads that you generate with the quality of your website!
Some suggestions for web owners for international marketing
Translate your site into the local languages for the communities to which you intend to reach out.
Publish a press release in the local language to the local press.
Realize that local search engines are also importantyou need to register with them and get indexed.
Provide options for local currency rates for your products or services, which instantly help the users to decide whether or not to shop with you.
Find some good contacts with local Designers and website organizations that can help you to establish a virtual connection with the people of that regionnatives know better than the outside people, and therefore, their input is greatly helpful in assisting you to Design a meaningful and attracting website for every region or country.
Jeremy Lee is a Free Lance Technical writer for http://www.5minutetranslate.com a Global Translation Solution for webmasters and http://www.team-search-engine-marketing.com an online resource for Search Engine Optimization. Indepth information on the article above can be found by clicking on the links above.
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posted by sablm @ 5:17 PM
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